In today’s digital economy, consumer ratings play a major role in shaping buying decisions. Whether it’s choosing a smartphone, booking a hotel, or purchasing dietary supplements, ratings provide quick insights into customer satisfaction. With a few clicks, shoppers can compare thousands of experiences from real people before making a purchase.
But how reliable are consumer ratings? And how can both customers and businesses make the most of them? This article explores what consumer ratings are, why they matter, common pitfalls, and practical tips for using them effectively.
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